Grace ChoongFractional DMO
TUESDAYS & THURSDAYS
Hey, I'm Grace! Your fractional digital marketing officer for founders and brand owners.
I sit inside your team and own the function: website builds, ecommerce and social media marketing. Focused on what moves revenue.
FounderYour business
Product, Ops
DigitalGraceSales, Finance
Social mediaOwned by Grace
ContentOwned by Grace
EcommerceOwned by Grace
Two ways to work together
One-off
Build project
A new website or online store, built and launched.
- Built on the platform that fits your business, from Shopify to Wix
- Set up to be found on Google and in AI search from day one
- Tested, launched and handed over to you
Fixed scope and fixed price, agreed before we start.
Start a build →Monthly
Fractional DMO
I join your team and own digital, month by month.
- Ecommerce, social media and content, run for you
- A monthly report, with priorities tied to revenue
- Your accounts and systems stay yours, nothing locked in
Monthly retainer, after a build or on its own.
Talk about a retainer →Brands I've built for
20+
Years building consumer brands online
20+
Markets run across Asia Pacific and MEA
50+
Branded sites launched or managed
10+
adidas campaigns for FIFA World Cup 2014
Recent work
All case studies →
I’m so proud of my website and highly recommend Grace to anyone looking for a beautiful, thoughtfully built site. She’s a wonderful partner to have on your team!
Founder, Gold Saddle Studio
Overall it is a well made site that is easy to use and easy to read. I would recommend Grace to anyone who wants a website that looks good and actually does its job.
Co-founder and Speaking Mentor, Confidence Speaking
Making it to the Top 15 Recycling Heroes means a lot to me and to Green Warrior Earth. The video has helped us tell our story.
Founder, Green Warrior Earth
Work history
2026 to nowFractional DMO, Good Ground DigitalFractional
2024 to 2026Digital Marketing Manager, Middlesex University Dubai+55% leads
2022 to 2023Ecommerce Manager MEA, Lyre's Spirit Co+80% sales
2019 to 2021Senior Digital Manager, Flash Entertainment+230% engagement
2017 to 2018Digital & Ecommerce Manager, Nayomi.com+140% sales
2015 to 2017Digital Campaign Lead, Dubai Tourism10M+ views
2013 to 2014Digital Marketing Manager, adidas MENA+460% mobile
2006 to 2012Regional Digital Marketing Manager, Sony Pictures Asia14 markets
Certifications
Conversion Rate Optimization
LinkedIn · 2023 Digital Marketing
University of Illinois · 2022 Fundamentals of Digital Marketing
Google · 2021 High Performance Collaboration
Northwestern · 2020 Digital Transformation
University of Virginia · 2020
LinkedIn · 2023 Digital Marketing
University of Illinois · 2022 Fundamentals of Digital Marketing
Google · 2021 High Performance Collaboration
Northwestern · 2020 Digital Transformation
University of Virginia · 2020
Writing
All writing →Straight answers on websites, search and AI.
MonTueWedThuFri
Discovery calls
Client work